Rock, Pixel, Scissors

Your SUPER-powered WP Engine Site

Print

The Haynes Group, Inc.

by

The Haynes Group (Haynes) is a full service commercial and residential construction company with multiple business units and a “green” orientation. They specialize in commercial construction and Tenant Improvements or “TI” (new office space build outs).

In early 2011 it was determined that Haynes was not satisfied with their current web site and recently completed a 2-day strategic planning engagement with Bill Bean of Green Planning & Coaching. This planning effort included a refinement of the Haynes vision, mission and value proposition and it was decided that someone with a clear understanding of this strategy should be include in the development of a new site. As a result, it was determined that Bill would work with Bob Lodi to provide a site redesign that would incorporate the compelling new business strategy for greater market differentiation and positioning.

The early Haynes website did not convincingly differentiate the company in the marketplace. To fit the site to the new marketing needs, the site was redesigned in 2011 to include the content, focus and value propositions developed in the new strategic plan. This allowed the site to become an important marketing tool as Haynes grows their business going forward.

In 2014, the site was updated and moved to WordPress, maintaining much of the original design, but allowing Haynes to make their own updates, and feature a more robust and searchable project portfolio.

Bob created several designs, and developed the original “new” site, and updated the site, the SEO, and the Project area, and moved it to to WordPress in 2014. Bob also took many of the project photos for Roland St, Liberty Hotel, Durand Chevrolet, and other Haynes projects.

Manor Farm, Dulcote

by

Rosalind Bufton owned the bed and breakfast called Manor Farm in  Dulcote in Wells, England, prior to its sale in 2014. In a country setting, guests stayed in a 16th-century manor house to forget their cares.

Dan worked directly with Mrs. Bufton to create a postcard that conveyed the countrified setting of the former Manor Farm B&B.

Get Relevant

by

GetRelevant is a large targeted promotions network helping marketers generate qualified prospects and Web sites generate significant additional revenue from their existing traffic. The GetRelevant Network distributes free product samples, trials, memberships, and discounts to a targeted audience via content-specific Web sites.

Dan and his San Francisco-based boutique agency, Sp3d, worked with the marketing department of GetRelevant to produce direct mail pieces. Response rates measurably increased by nearly 5%.

A Poke In The Ear

by

OSC Software was a San Francisco-based software company that produced Deck II, an early digital multitrack audio recording and mixing application. OSC produced and sold CD-ROMs of audio sample libraries. OSC’s brand was based on the music industry, with a rock-and-roll edge.

Dan worked directly with the director of marketing at OSC to create packaging that was edgy and “beat up” for the sound library called A Poke In The Ear.

Digital Dysfunctions

by

Digital Dysfunctions is a sound library created by Chris Grigg, who is best known as a member of Negativland. The Digital Dysfunctions sound library was based on the idea that digital processing makes it possible to absolutely murder sound in lots of new, complex, grating, harsh, organic, electronic, alien, unpredictable ways.

Dan worked directly with Chris to create innovative artwork for the CD packaging that gave a visual indication of “murdering sound”, by “live scanning” an old oscilloscope.

 

Coyote Point Systems

by

Coyote Point Systems provides enterprise-class load-balancing traffic management solutions. Its customers range from small companies to the largest of Fortune 500 firms including USA Today, Motorola, and Comcast.

Dan and his San Francisco-based boutique agency, Sp3d, conducted a brand audit to form the right message and design for a print advertising campaign focused on information technology managers. The campaign increased sales by 5%.