Rock, Pixel, Scissors
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The free MP3 craze of 2000 found expression in the form of the Musit—a device that had a cellular Web connection to a dedicated Napster interface. Music could be downloaded or streamed for free from anywhere. Woo-hoo! And we all know what happened to Napster, much less the Musit.
Dan provided product design, interface design, branding, and viral marketing for Musit’s idealistic pursuit of utopia.
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PS|Ship is a Web-based application that enables easy management of the shipping process, focused on the legal market.
Dan designed the entire brand—logo, data sheets, brochures, direct-mail collateral, presentation info-graphics, the software interface, and the tagline for the product.
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PeopleAggregator is the flagship product of Marc Canter, founder of Macromedia and Broadband Mechanics. It is an open-source networking platform that ties together all social networks into a single meta-network identity hub. It includes a “multi-virtual file system” for centralized management of multiple virtual personas across multiple social media centers. A blogger can publish a single post across multiple blogs, under separate monikers, all from one place. People Aggregator also includes customizable public and private pages similar to MySpace.
Dan was creative director at Broadband Mechanics, and worked directly with Mr. Canter in creating finished interface prototypes for People Aggregator, to be developed offshore.
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Avid Technology specializes in video and audio production technology. They make digital non-linear editing systems, management and distribution services. Avid initiated an experimental project called Make.TV, to create a social collaboration engine for video production.
Dan designed the identity and the social interfaces for a prototype participatory media production portal for Avid. Make.TV combined elements of social networking with video blogging. It was a socially interactive storytelling center for filmmakers, editors, photographers, DJs, and musicians.
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Broadband Mechanics is a social-networking and blogging platform company formed by Marc Canter. Considered one of the founders of multimedia, Mr. Canter co-founded MacroMind in 1984. It became Macromedia in 1991. Broadband Mechanics is devoted to creating open-source, free, DIY social networks that give ownership to the network’s participants.
Dan was the creative director at Broadband Mechanics. He developed social interfaces to enable software products, services, and Web sites to become social using open standards-based technology. Dan worked with Mr. Canter to develop conceptual wireframes into finished designs for production in India for a variety of projects.
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Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “When Ants Invade” which alerted people to the dangers of home pesticide use. Pesticides kill bugs—and everything else! The PSA and billboard campaign was commissioned by the Bay Area Stormwater Management Agencies Association (BASMAA). Concepts that promoted responsible insecticide use were presented on storyboards. Sp3d created the TV ad by blending photo compositing and 3D animation—and won a Telly Award!