Rock, Pixel, Scissors
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OSC Software was a San Francisco-based software company that produced Deck II, an early digital multitrack audio recording and mixing application. OSC produced and sold CD-ROMs of audio sample libraries. OSC’s brand was based on the music industry, with a rock-and-roll edge.
Dan worked directly with the director of marketing at OSC to create packaging that was edgy and “beat up” for the sound library called A Poke In The Ear.
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Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to design an identity and marketing package for a reclaimed-wood company. Most of the wood comes from old barns, or is pulled out from riverbeds that were once used to float logs to wood mills. The resulting product is very refined, old-growth wood that has been preserved by cold river water. Dan was inspired by turn-of-the-century art and craftsmanship for Restoration Timber. The Shaker movement also inspired the art and design of the brand—a metaphor for seasoned, high-quality wood.
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Dan and his San Francisco-based boutique agency, Sp3d, was contracted to design and manage graphic production of the original Business 2.0 Web site, owned by Imagine Media. Alongside the website design was the daily management of illustrations and images needed for content updates. When AOL/Time-Warner bought the magazine Dan and his agency were retained to redesign the whole website brand from the ground up.
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Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “When Ants Invade” which alerted people to the dangers of home pesticide use. Pesticides kill bugs—and everything else! The PSA and billboard campaign was commissioned by the Bay Area Stormwater Management Agencies Association (BASMAA). Concepts that promoted responsible insecticide use were presented on storyboards. Sp3d created the TV ad by blending photo compositing and 3D animation—and won a Telly Award!
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Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “Spare the Air” which alerted commuters to days with bad air quality.
The public service announcements were financed and managed by the Bay Area Air Quality Management District. Dab created a series of cartoon characters and hand-drawn scenes for animation, based around storyboarding for the TV spot. The PSA was broadcast throughout the San Francisco Bay Area.
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The Next Billion Seconds is a book written by futurist Mark Pesce. The premise of the book is that the wireless-and-everywhere network brings us new powers of connecting, sharing, learning and doing, although we are unequipped for the massive change that will come about. Mr. Pesce posits that the next billion seconds will see more change than the previous sixty thousand years. The book is meant to be a kind of field guide to the future, providing the tools needed to make the most of the tumultuous, explosive and epochal next billion seconds. The book is accompanied by workshops, lectures, and possible television programs.
Dan was consulted with Mr. Pesce on formulating the logo and stylistic approach of all the graphical materials related to The Next Billion Seconds. He created a style guide from which all future materials would be based on.