Art Direction

NetProspex

September 14, 2013 by

NetProspex is a leading marketing data company focused on helping B2B marketers improve their program results, reduce costs associated with bad data, and realize greater business value from their contact data.

Dan was a branding and design consultant at NetProspex. He conducted a brand audit to help focus a new website design on the company’s core values and refined understanding of its key messaging. Dan redesigned the company brand based on the audit, and designed NetProspex’s website and related collateral materials.

CampusLive

September 14, 2013 by

CampusLive—now called Dailybreak—is “a fun and rewarding break from the ordinary every single day”.

The website creates and launches bite-sized “challenge” contests that were initially targeted at college-aged adults. Challenges are brainteasers, quizzes, trivia and games about pop culture, music, fashion, sports and other topics. They help participants have fun, learn new things, interact with friends, and unlock exclusive prizes such as electronics, trips, gift cards. Players earn coins by completing challenges, referring friends, and connecting their profile to Facebook. Coins can be used to enter prize raffles and bid in prize auctions. CampusLive provides unique advertising solutions with focused targeting, engaging content, and guaranteed results. Challenges are consumer-initiated experiences that allow people to engage with and share with advertisers’ brand message.

Dan was called into CampusLive in its early stage to give creative advice and direction on how to redesign the website more effectively. He worked with the management team on design strategies that would increase user engagement and strengthen the overall brand promise. He consulted with the art department on ways to improve Challenge campaign messaging and design. The site was relaunched and user engagement was greatly improved.

Zwisch

September 14, 2013 by

Zwisch is an e-commerce startup focused on prescription fashion eyewear. The business model is to provide high-end fashion eyewear on a subscription basis, so that members receive five pairs of prescription glasses a year in a variety of styles of their choosing.

Dan is the consulting Creative Director. He has created the company’s look-and-feel, all branding, website design and all collateral. The creative challenge of the brand is to showcase various styles of eyewear in a way that is not dedicated to a single demographic.

Generate, Inc.

September 14, 2013 by

The meeting

From coffee-soaked idea to acquisition

The road to success started on a napkin, at a golf course, in a smoky bar…

Generate is one of those happy-ending startup stories Dan just loves to tell. Dan met twin entrepreneurs Tom and Darr Aley at a golf course, where a sketch was produced on a napkin. It was the basic interface concept behind what would become Generate g2—technology that solved the fundamental challenge of acquiring essential business, profiles, executives and relationships in a single view. G2 was business intelligence on steroids.

So first off, there needed to be some down-and-dirty branding and product front-end development—young Generate’s first suit, tie, and loafers! And Generate’s first corporate logo. Tom was carrying his bag to different venture capitalists to secure seed funding. He needed a basic look for his baby company. And the product interface needed to look professional. All this basic branding and interface design wound up in his PowerPoint presentation for pitching investors.

Dan made the brand green and crisp, like an apple. Generate was positioned as a premium business intelligence service empowered with a social-networking component. Its business intelligence database was real-time. It was like selling organic vegetables—the product had to be fresh to retain maximum value. The color green on white and black was simple, straightforward, and fresh. Organic, crispy intelligence just harvested from rich, black soil!

And Generate got funded!

After initial funding, the first year, Generate was in stealth mode. The team was immersed in building the product, while quietly wooing new customers and investors. Dan worked with the developers to create interface designs that could be built efficiently as scalable CSS templates for future expansion.Generate g2 had deep data on millions of companies and executives—and showed how the customer connected to them. The interface needed to be simple to use while offering business intelligence from our proprietary dynamic business databases.

One year later and Generate g2 was in place. It was time to take it to the stage. CEO Tom Aley began public introductions of Generate g2. Generate was a finalist at the American Business Awards as well as at the SIIA CODiE Awards. This got Dan to change hats at produce promotional materials: banner ads, a landing page, and print advertising. Also, an identity system for a line of data products that was evolving. And of course, alongside the product website, the marcom website was designed and built.Generate g2 was marketed across the United States. They were very active at trade events and were getting daily press exposure. There were trade shows to design for, webinars, presentations, animations, collateral, data sheets—the whole nine yards. Dan also was pushing the envelope by researching and developing techniques to visualize connection paths in better ways. And then…

Acquisition!

On Thursday, April 17, 2008, 11:00 a.m. Generate Inc. was acquired by Dow Jones and Company.

Success at last! Now the limitations of a startup were removed, and Generate had the resources of a major corporation to promote and develop our technology. It was the best outcome the Generators could hope for.

The acquisition meant that Dan would be part of an established brand and would need to understand it intuitively.

Awards

2008 Software and Information Industry Association CODiE Awards:
Best Content Aggregation ServiceBest Content Newcomer
Best Solution Integrating Content into Workflow
Best Business Productivity Solution
Best Online Business Information Service
Best Online News ServiceFinalist, 2008 Red Herring 100 AwardsInterface Design, Dow Jones g2
Finalist, 2008 SoftwareCEO Software Innovation Awards
Finalist, SBANE 2008 Innovation Awards
Finalist, 2008 SoftwareCEO Awards
Second Place, Top Innovator of 2007
2007 Information Today People’s Choice Awards
Second Place, Top Enterprise Application 2007 Information Today People’s Choice Awards
Finalist, 2007 American Business Awards

Dow Jones Sales Triggers

September 14, 2013 by

During Dan’s tenure as Creative Director at Dow Jones BRI, the business event triggers portion of our flagship product, Dow Jones g2, was being “mobilized”, as it were, for the iPhone. The mobile app was called Dow Jones Sales Triggers. Dan was responsible for the mobile app’s design, working with the internal resources at Dow Jones to deploy the app in a short period of time.

Building Engines

September 14, 2013 by

Building Engines creates software for building operations management professionals. the Building Engines property operations and workflow solution serves the needs of 180 enterprises, managing more than 3800 individual facilities and 400 million square feet of property. Building Engines’ Property and Tenant Management System allows customers to capture, communicate, assign and report on all the elements that impact the tenant experience by simplifying operational complexities and improving visibility, extracting information, and speeding tenant communications.

Dan was the consulting Creative Director responsible for redesigning and building in-house the company’s marcom website. He worked directly with management and marketing to customize the site to focus on easy accessibility to the industry’s best practices.

NetProspex

CampusLive

Zwisch

Generate, Inc.

Dow Jones Sales Triggers

Building Engines

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