Rock, Pixel, Scissors

Your SUPER-powered WP Engine Site

Animation

Lenze Americas

by

Lenze Americas specializes in developing motion control solutions that help their customers meet ambitious performance and productivity goals. Lenze Americas and AC Tech were clients of Bob’s when he worked at a local ad agency. He was contacted last year to help put together an “about us” video to showcase their products and markets, that was to play in the lobby at the headquarters in Uxbridge, MA.

Lenze Marketing provided a storyboard, and a set of requirements, one of which was that the “video” be editable by internal staff. With this in mind, Bob created the video using Camtasia, which allows for easier editing and product additions and replacements as the product line changes. He also delivered a “how to edit” document to assist Lenze in making updates.

National Managed Healthcare Congress

by

The National Managed Health Care Congress (NMHCC) is an annual event that connects health care executives across the entire managed care realm to facilitate collaboration for improved business practices. It is owned by IIR Holdings. One of their events was produced in collaboration with Astra-Zeneca, a multinational pharmaceutical and biologics company.

Dan and his San Francisco-based boutique agency, Sp3d, was contracted to design event’s theme and extend it to materials such as the event brochure and a splashy animation for introducing the keynote speaker on a huge screen behind the podium. The artwork needed to illustrate the power of partnerships in healthcare, the theme of that year’s event.

Business 2.0

by

Dan and his San Francisco-based boutique agency, Sp3d, was contracted to design and manage graphic production of the original Business 2.0 Web site, owned by Imagine Media. Alongside the website design was the daily management of illustrations and images needed for content updates. When AOL/Time-Warner bought the magazine Dan and his agency were retained to redesign the whole website brand from the ground up.

 

Wells Fargo ATM Awareness Project

by

Dan and his San Francisco-based boutique agency, Sp3d, was contracted to help Wells Fargo Bank find ways to tap banking’s hidden audience, though their ATM customers.

The ATM awareness project was commissioned by the Wells Fargo Cross Channel Distribution and Marketing Group. Dan and Sp3d developed engaging hypothetical advertising to get the attention of its ATM customers, who were tuning-out the seven-second “Please Wait” screen—valuable cross-channel messaging real estate.

12 animated ad treatments were created for testing. This work was vastly different from any previous ATM ads at Wells Fargo. From the study, Wells Fargo learned more about what people notice during ATM transactions and provided Wells Fargo with a direction for developing future ATM advertising.

Spare the Air PSA

by

Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “Spare the Air” which alerted commuters to days with bad air quality.

The public service announcements were financed and managed by the Bay Area Air Quality Management District. Dab created a series of cartoon characters and hand-drawn scenes for animation, based around storyboarding for the TV spot. The PSA was broadcast throughout the San Francisco Bay Area.

Watch the video