When Ants Invade PSA
Project Details
| Categories: | Advertising, Animation, Art Direction, Broadcast, Dan, Illustration, Logo, Photography, Print |
| Client: | Bay Area Stormwater Management Agencies Association (BASMAA) |
Project Description
Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “When Ants Invade” which alerted people to the dangers of home pesticide use. Pesticides kill bugs—and everything else! The PSA and billboard campaign was commissioned by the Bay Area Stormwater Management Agencies Association (BASMAA). Concepts that promoted responsible insecticide use were presented on storyboards. Sp3d created the TV ad by blending photo compositing and 3D animation—and won a Telly Award!