Spare the Air PSA
Project Details
| Categories: | Advertising, Animation, Art Direction, Broadcast, Copywriting, Dan, Illustration, Presentation |
| Client: | Bay Area Air Quality Management District |
Project Description
Dan and his San Francisco-based boutique agency, Sp3d, was commissioned to conceive, design, and produce a 30-second television spot for “Spare the Air” which alerted commuters to days with bad air quality.
The public service announcements were financed and managed by the Bay Area Air Quality Management District. Dab created a series of cartoon characters and hand-drawn scenes for animation, based around storyboarding for the TV spot. The PSA was broadcast throughout the San Francisco Bay Area.