Heads up – Google Analytics is changing, and we all need to change with it.
If you are already using Google Analytics on your site, you may need to make some adjustments so your site keeps tracking after July 1, 2023. I have seen things that say if you didn’t do this in March 2023, they’d do it automatically. I have also still seen the “update to G4” message in Google Analytics today, so, it’s worth checking to make sure your account is updated and using the new G4.
This explains it further, but in Google-ese:
Basically – there is a setup wizard to run in Google Analytics that should create the new G4 “property” and activate it to start collecting data.
However – it will not – the new G4 property – will not show any historical data. Such as from a month or a year ago. That information will still be available for a while, they say. But – it may also make sense to export it so you don’t lose it. You can export reports in a variety of formats: https://support.google.com/analytics/answer/1038573?sjid=13688988354405926353-NA
As always, if you need help and want to make sure your Google Analytics is and will be still working come July – let me know.